WELCOME TO HELL
Gravel sectors, farm tracks and brutal conditions. The CiCLE Classic is Britain’s wildest one-day road race, and this year, we sent our cameras into the storm. In partnership with Smurfit Westrock Pro Cycling, Welcome to Hell captures the moments, decisions, and chaos that shaped their ride at the 2025 edition.
About Smurfit Westrock
Smurfit WestRock is a UK-based women’s professional cycling team, leading the charge in elevating the sport both at home and across Europe. Known for dominating the British Road, Criterium, and Tour Series, they’re more than just fast—they’re a force for progress in women’s cycling.
Partnering with Ribble as their technical bike supplier, riding cutting-edge, custom-painted race machines designed to squeeze out every aerodynamic advantage. But this isn’t just about bikes and medals - Smurfit WestRock stands for pushing boundaries, creating visibility, and opening doors for women in competitive cycling.
As Used By Smurfit Westrock
Armed with the new ULTRA-RACE - one of the most aerodynamically advanced race bikes on the circuit, the Smurfit WestRock team isn’t just participating, they’re setting the pace. Built for precision, speed, and relentless performance, perfectly matching the team’s aggressive race style and international ambitions. Whether it’s slicing through the wind on flat-out crits or holding firm on brutal climbs, this bike turns marginal gains into major wins. For Smurfit WestRock, the ULTRA-RACE isn’t just a machine, it’s a statement of intent.
